3×1 – Custom Denim

Scott Morrison – denim czar, of Earnest Sewn and Paper Denim & Cloth fame opened up his Soho shop this past May. His new concept, 3×1 (the name is derived from denim’s standard weaving constriction, 3×1 Right Hand Twill, and references the designers third denim venture), is focused on the bespoke process.

3×1 has a selection of ready-to-wear denim (prices starting around $350). The real draw is the custom, with prices starting at $1200. During the process, you meet with Scott and his design team to pick out everything from fabric (with dozens of Japanese, European and American bolts to sort through) to hardware, to stitch color. From there, you will collaborate with the head pattern maker until the fit is just right. The ladies who work in their in-house facility will construct the finished product while you watch.

Seriously? If you had the money, of course you would.



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