Kanye West Announces New Design Company Called DONDA
“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”
Apples. Ideas. Oh, Yeezy.
Kanye West has announced the launch of his new design company, DONDA, set to create “products and experiences” for people. The company will encompass 22 different divisions, including architects, graphic designers, directors, producers, social media experts, publishers, lawyers, nutritionists, scientists, doctors, teachers, A&R’s, etc. Through numerous tweets, Yeezy revealed that he intends to “help simplify and aesthetically improve everything we see hear, touch, taste and feel.”
The multi-faceted artist further clarified recent reports about his upcoming clothing line for women by negating that it would be named “DW” after his mother, Dr. Donya West, “The name of the line is Kanye West not DW,…the DW was a design element placed on the invite in homage to my mom.” All the proceeds from his hit albums like The Throne’s Watch The Throne have been invested in his entire endeavor within the fashion world, “You guys might think I have some type of backing for my line but I don’t,” Kanye said. “I did the first fashion show out of my own pocket and used the money I made touring to follow my passion. I’ve been working at this for 8 years now.”