The Revolution Will Not Be Televised
- Photo, johnfrieda.com
Truly revolutionary products are few and far between. Such dramatic claims, of course, are made quite frequently in the odd realm that is the American beauty industry. I mean, you cannot swing a ponytail without brushing up against some new cosmetic that professes to be, well, revolutionary; innovative and magical, more than a moisturizer/eyeshadow/body oil, each a glossy promise that will transform your life into a shampoo ad. Most of these claims are exaggerated at best, utter falsehood at worst. I consider it part of my job as an esthetician and beauty-loot aficionada to try absolutely everything, so for the last month I’ve been engaging in a rather intense regimen of trying the myriad new products on the market. I feel a tiny thrill of hope with the opening of every jar, and am rarely wowed as I’d hoped I would be. But I became an instant devotee when I tried John Frieda Precision Foam Colour. For single-process home hair color and root touch-ups between salon visits, this is really something different.
The shades are rich and true, the mixing and application are shockingly neat, simple and tolerably scented. Rather than goopy, drippy semi-viscous hair dye, this magnificent stuff transforms into a puffy, easily controlled foam that reaches every little nook and cranny of the hair’s surface, eliminating any possibility of patchiness or unevenness. And the black application gloves are a nice little touch. John Frieda Precision Foam Colour can now be found at most drugstores and costs less than fifteen bucks. This revolution will not be televised. It will quietly occur in bathrooms everywhere, and will, I predict, grow to significantly alter the way most home haircolor is done within the next several years. Beauty-product revolutions must sometimes develop in whispers and experiments.
Viva la revolucion!